MARKETING CHECK-UP
A 2-3 week diagnostic for B2B SaaS CMOs, CROs, CEOs, and their investors who need clarity - not guesswork - before finalizing next year's marketing plan.
"I've built and fixed marketing plans for B2B SaaS companies across Germany and Scandinavia for more than 15 years. I've seen what happens when scaleups commit to plans that can't deliver - and I've helped companies like inriver, OpenSystems and Workday in D/A/CH and Scandinavia enter the year with strategies that actually work. I know what separates plans that look good in a board deck from plans that generate predictable pipeline."
Katja Doemer. Owner of MOSQITO MARKETING
Who this is for
The Marketing Check-up is built for B2B SaaS startups and scaleups (Series A-C) in the D/A/CH region and Scandinavia with <20M ARR who are finalizing their 2026 plans.
CMOs
finalizing 2026 marketing plans who need validation their strategy will work
CROs and CEOs
who want confidence that marketing can deliver on pipeline commitments
VC investors and operating partners
ensuring portfolio companies enter 2026 with solid GTM plans
Teams preparing board decks
and needing a credible, external perspective on their plan
What you get
In just 2-3 weeks, Katja will provide a clear, independent expert review of your marketing engine - fast, pragmatic, and board-ready.
Your deliverables
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Board-ready action plan with prioritized fixes, top risks to address, and 90-day roadmap
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Overview of what's working and what might still need optimization - across all channels and initiatives
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Review of your team's ability to execute the plan - and where hiring, coaching, or team structure changes could help
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Assessment of your 2026 channel and budget plan - whether the math works for your targets and stage
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Clear AI priorities for 2026 - what to implement, what to pause, and a 90-day action plan
Katja's approach
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3-5 stakeholder interviews with leadership, sales, and marketing
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Review of dashboards, funnel performance, and channel ROI
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Team and organizational setup assessment
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Results workshop with your leadership team
Timeline: 2-3 weeks from kickoff to delivery
How it works
Stakeholder interviews with e.g. CMO, CRO, CEO, and key marketing leads to understand your 2026 goals, current tensions, and KPIs.
Week 01: Discovery
Analysis of funnel performance, organizational setup, and identification of quick wins vs. longer-term fixes.
Week 02: Assessment
Interactive workshop with leadership to present findings and align on priorities. Delivery of written action plan with roadmap.
Week 03: Results
Are you preparing your 2026 marketing plan?
Most 2026 marketing plans have the same gap: You have targets, budgets, and initiatives lined up. But what's often missing is certainty that it will all work together.
SaaS leaders across scaleups are asking themselves the same questions as they finalize their plans:
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Sales saying the leads aren't good enough - but you're not sure if it's targeting, messaging, or handoff
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Board asking tough questions about pipeline and channel performance - but you don't have clear answers on which channels justify the investment
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AI experiments creating more noise than results - your team is chasing tools instead of driving efficiency
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Teams stretched thin - and you're unsure if you need more people, clearer priorities, or better processes
Without that clarity? You risk missing targets, facing difficult board conversations, and spending budget on channels that don't perform.