Most consultants create strategies but leave execution to the client or junior teams. MOSQITO combines both strategy and hands-on execution. With 20+ years of experience as a Fractional and Interim CMO for B2B SaaS companies in DACH and the Nordics, Katja Doemer acts as a player-coach: setting the GTM strategy, aligning sales and marketing, and personally executing campaigns when needed. That means faster results, predictable pipeline growth, and less dependency on long onboarding cycles with agencies.

Results depend on your starting point, but MOSQITO focuses on measurable business outcomes, not vanity metrics. Every engagement is tied to metrics like pipeline contribution, CAC, ACV, and sales velocity. Our goal is to deliver growth that’s both fast and sustainable.

Most clients start seeing traction within 4-6 weeks. Because Katja Doemer combines strategic leadership with hands-on execution, there’s no long ramp-up time. For example, messaging can be sharpened and first campaigns launched within weeks, not months. For B2B SaaS companies entering the German market, early customer traction and sales alignment typically happen in the first 2-3 months.

MOSQITO specializes in B2B SaaS companies, with a strong track record in verticals like HR tech, cybersecurity, martech, and ESG software. We have special expertise in scaling Nordic B2B SaaS businesses in the DACH region. However, we apply proven B2B strategies across different industries while keeping a sharp focus on pipeline and revenue growth.

For private equity or VC-backed SaaS portfolio companies, MOSQITO helps de-risk growth by aligning marketing with sales and product, building scalable demand engines, and preparing for the next funding round or exit. Katja Doemer has experience working directly with investors and leadership teams to accelerate go-to-market readiness. This includes conducting marketing audits, building pipeline systems, and coaching existing marketing teams to perform at a higher level. She has also supported the search for permanent marketing leaders.

Both. Many engagements are fully remote, which works well for international B2B SaaS companies in Europe and the US. When needed, Katja also works on-site with leadership teams, especially during strategy workshops, go-to-market launches, or critical alignment phases. Flexibility is key: you get senior expertise wherever it’s most effective.

The name MOSQITO comes from the idea that small, smart actions can achieve big results. If you've ever spent a sleepless night with a mosquito in your room, you understand the power of being small but highly effective. That's the philosophy behind MOSQITO MARKETING - we believe in focused, effective actions that deliver measurable impact for B2B SaaS companies.

Yes, coming soon. It might even bite. ;)