Get ready
Enter the DACH market. Today.
DACH expansion by the numbers
12+
Successful expansions
International B2B SaaS companies successfully launched in German-speaking markets
20+
Years
B2B tech marketing experience across Europe and US markets
10+
Years
Direct collaboration with PE firms and portfolio companies
...
What's your number?
DACH market entry done right
International expansion fails when cultural differences aren't properly understood and addressed. I've spent 20+ years helping SaaS companies - especially from the Nordics - successfully bridge their home market approach with German business expectations, creating and executing GTM strategies that actually resonate with DACH buyers.
DACH market insider
As a German native with 20+ years of B2B tech marketing experience, I combine deep understanding of German business culture and buyer behavior with proven expertise in scaling international SaaS companies. This dual perspective allows me to adapt global GTM strategies to what actually works in DACH markets - not just translating content, but redesigning approaches to match German enterprise expectations.
Deep Nordics B2B SaaS experience
Having worked extensively with Scandinavian software companies in the past 15+ years, I understand Nordic business culture, decision-making processes, and team dynamics. This means faster onboarding, seamless integration with your existing team, and no cultural learning curve - I can contribute from day one.
Why B2B SaaS companies choose Katja
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I’ve worked with Katja on several projects since 2017 and can confidently recommend her. She first joined as interim CMO during my parental leave and later became the first marketer on the ground in Germany for our Quinyx launch. Recently, she supported DACH marketing efforts for Mentimeter as a consultant. Katja is structured, knowledgeable, and easy to work with—an asset to any team needing expertise in this region.

Johanna Fagerstedt
CMO, Mentimeter
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Katja has a rare combination of hands-on operational capability, and more strategic business focus. She worked with us at Workday to help launch our German business, and did a tremendous job. She focuses on the end result and is not just hard-working but very creative in finding ways to get there. I can thoroughly recommend Katja.

Chris Phillips
VP, EMEA Marketing, Workday
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Katja is an energetic and talented marketing professional. She is an upbeat, motivating team leader who delivered well on challenging goals - such as the re-organisation of the DACH lead generation activities. Katja combines creativity and a strategic mindset with a results-oriented and pragmatic attitude. She performs well under pressure, is a real team player and keeps spirits up with her good mood. As a highly dedicated and proactive leader she especially shines in fast-paced environments and was well respected by her team, colleagues and senior management.

Uli Beckmann
Partner, Zobito

What you get
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Go-to-market strategy
Research, competitive analysis, and localized GTM approach, especially for DACH
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Cultural bridge expertise
Navigate German business culture differences and buyer behavior nuances that can derail expansion efforts
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Complete campaign execution
Localized messaging, channel strategy, and demand generation tailored to new markets
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Regional ecosystem creation
Partner networks, media connections, and market presence that scales
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Permanent leadership recruitment
Support hiring and onboarding of local marketing talent to sustain long-term growth
